How George Torres is Dismantling Gatekeeping in the Creator Economy
In this exclusive YouTube video, Pam sits down in-person with George Torres, founder of Siembra Connect, to dive into the realities of being a creator and building a sustainable business. Get ready for an honest discussion about the creator economy, financial clarity, and how to stand out without going viral.
More about George Torres:
George Torres is the founder of Siembra Connect, a bilingual platform dedicated to helping creators of color grow sustainable, purpose-driven businesses. Through storytelling, coaching, and culturally rooted resources, George guides creators in building visibility with intention—centered on financial clarity, mental health, and community collaboration. At the heart of his work is a simple belief: You don’t have to go viral to make a living. You just need a clear message, a strong foundation, and the courage to be seen. Siembra Connect offers a free newsletter, digital tools, and 1:1 Cultivation Calls to help creators audit their platforms, align their voice, and amplify their impact. George’s mission is to end the era of gatekeeping by sharing what he learns in real time and helping creators plant the seeds of their own legacy.
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